Both elements need to be short, engaging, and contain your keyword to ensure a solid ranking and encourage users to click through to your page. Before making changes to your website, it’s important to understand the kind of searches you’re aiming for. The goal of SEO is to drive traffic by ranking on relevant search engine results pages.

Content Quality, Readability, and Keyword Relevance and Placement

All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content. It’s just another small way to help Google better understand what the topical focus of your page is. It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors.

Optimizing page speed is crucial because it significantly affects user experience and is a confirmed ranking factor for Google. Ensure your main keyword is in the introduction, conclusion, h1, and meta description. Other headings can be formed around closely related search phrases or secondary keywords that users search often. SEOBoost can help you identify the right keywords to add and help optimize the content. It includes a complete list of secondary and LSI keywords, their importance, and the number of times you can incorporate them around your content for the best results. Every detail matters in on-page SEO, from your page title to meta descriptions to avoiding keyword stuffing and how your web pages link.

Mobile Friendliness & Optimization

The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be. Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing.

Optimising your content is essentially about making it more relevant to SEO Anomaly your target query. Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site.

• On-page optimization for mobile friendliness often focuses on developing a responsive site.
• You just simply want to be using your target keyword at different places within your entire article, without trying to sound spammy.
• Whilst it will not be visually present on your webpage, audiences will be able to read this via screen readers.
• And according to Semrush, it has earned more than 26K backlinks from 6.7K referring domains.

On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content. And Backlinko’s free keyword research tool is an excellent place to start.

Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site.

We discussed the importance of visual on-page assets on your page, now it’s time to examine their technical aspects more closely. On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results. For rapidly evolving topics, keeping your content fresh and providing new value as you learn more about your audience’s needs is critical.

There are a lot of tools available to conduct site audits and crawls, such as Screaming Frog and SE Ranking. These tools have the ability to scan your entire website, map out all the URLs, and identify the pages that are not linked to from the other pages of the site. Finding orphan pages on your website is not as complicated as it seems.